For coaches, consultants, and other service providers who want to convert more high-ticket clients
How I Made $20K from ONE talk Using the Stories That Sell Method (no hard selling required)
I’ll never forget that day…
The day I walked into a room of 5 people and delivered a 60-minute talk. I had traveled 3.5 hours to get there on 3 trains and 1 bus, and I was exhausted. I did my talk and told my story. And I walked out with 4 sales conversations in the calendar.
And a week later - $20,000 in sales.
And the thing they said, over and over again…
“It was your STORY. I just knew I had to buy after you told your story.”
Since that day, I’ve generated over $14 million in my business, with speaking being one of the biggest revenue generators.
I can tell you with full-body certainty: my story has been one of the most powerful tools I’ve used to attract the right clients, over and over again.
And, after over a decade of teaching other entrepreneurs this same strategy, I’ve learned there is a specific format, structure, and outline for your story that has repeatedly closed $10,000+ from the rooms my clients speak in.
I call it my Stories That Sell Method - and high-level clients have been using it with massive success.
You Can Create Instant Buyers in the First Five Minutes of Speaking with My Stories that Sell Method.
But here’s the truth that the speaking industry isn’t telling you:
Sharing your vulnerable moments won't automatically grow your business (it might earn you some lovely comments, but comments don’t pay your bills or cover your overheads).
Emotional stories or chronological listings of your achievements actually do NOT convert clients (but the methodology I use and teach is repeatedly shown to work FAR better).
Generic fill-in-the-blank talk outlines without language that is psychologically geared to build relationships and invite purchasing won't turn listeners into paying clients. (Compliments at the end of the presentation and asking for your business card? Yes. But paying you after? Not so much.)
Most of us have heard that you should open your talks with an introduction to yourself. And many of us have heard that the most effective way to do this is to tell some kind of "origin story" or "how I got started in my business" story.
But most speakers don't realize this:
The way they structure their talks – specifically the first 5 minutes and the type of story they share – is not psychologically designed to prime their audience for the sale.
I saw this all the time when new clients asked me to help them get better conversions with their talks.
They were either over-explaining, sharing too many details on their certifications, experience, and backgrounds... or not saying enough during their introduction on stage...
OR, they were sharing too much of their story, where they began to drone on and lose the audience...
OR, they would share the wrong parts of their story, which lost them credibility and the sale.
And honestly? Most were guessing what to say on stage, telling story after story, hoping it landed, with no strategy, no conversion language used, and no certainty it would lead to sales.
I knew there had to be a better way.
So, I broke the speaking industry rules and built a new method rooted in strategy, conversion, and storytelling from the soul – one that had people falling in love with my clients quickly and buying high-ticket programs immediately.
I call this way of building out your intro Story, the Stories That Sell Method.
After guiding hundreds of women through the Stories That Sell Method and watching them close $5K, $10K, and even $20K+ clients from one expertly crafted story, strategically positioned in their current talk, I knew it was time to hand it over to you to use forever.
And now you can learn how to build that instant connection that leads to conversion - in the first 5 minutes of your talk - with the Stories that Sell Method.
Welcome to the Stories that Sell Lab
Design & Refine an Unforgettable Story that Sells FOR You & Attracts Your Ideal Clients, Over and Over Again, with the Stories That Sell Method
Single payment of $297
Holiday Sale: $37 thru February 12th
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In just 7 days, with my specific Stories That Sell Method, you’ll amplify the impact you have on your audience and 10X your connection and sales - all with just one story.
Here's what the Stories That Sell Lab looks like...
(Please note: All classes will be recorded and available whether you can make the classes live or not.)
LAB #1:
How to Use The Stories That Sell Method to Create Instant Buyers in the First 5 Minutes of Your Talk (and eliminate nervousness ASAP)
Friday, February 13th - 11-1 PM ET (A recording will be available after the live class.)
You'll discover...
The 5 steps of the Stories That Sell Method that you’ll use to create a story that creates hordes of clients saying, “I had to meet with you because of that story.”
The 2 types of Stories you can create with the Stories That Sell Method, and how to determine which type will create the most sales for your target market.
The 5 places you can use your new STS story to create the “I’m buying whatever she’s selling” response - that happens so frequently for my clients who use this method.
You’ll also have the opportunity to brainstorm and get feedback on your ideas in a safe space – making the process of choosing your story simple and clear. You won’t be doing it alone!
(Value: $297)
WEEK OF FEB 16-20TH
Amplify the Power of Your Story to 10X Connections & Sales
5-10 minute virtual lessons posted each day for you to watch whenever you have a moment
During this week, you'll get 5 pre-recorded Conversion Amplifier Lessons that you can do on your own time. These lessons teach you how to amplify the impact your story has on your audience to 10X your connection and sales.
The 5 Conversion Amplifiers you'll learn are:
Conversion Amplifier One: How to use specific detail moments and sweeping summaries in your stories to have listeners on the edge of their seats – but not bore them with too many details.
Conversion Amplifier Two: How to use dialogue (both external and internal dialogue) to bring your stories to life and make you unforgettable.
Conversion Amplifier Three: How to use specific colors, details, and imagery to paint a picture in the minds of your listeners to create an immediate bond with you.
Conversion Amplifier Four: How to stop procrastinating and find a peaceful way to practice and get feedback on your stories without beating yourself up. So you can become a masterful storyteller without having to get wildly uncomfortable in the process.
Conversion Amplifier Five: How to end your story in a way that introduces your work and invites your audience to take the next step with you – without being directly "salesy" or manipulative.
You'll also have a chance to practice your story in a safe way within the Stories That Sell Lab community.
(Value: $297)
LAB #2:
Get Feedback on & Refine Your Story for Massive Impact
Friday, February 20th - 11-1 PM ET (A recording will be available after the live class.)
You will...
Learn how to review and refine your Signature Story using the 5 Conversion Amplifiers, and take it to a level that transfixes and transports your audience – and make them want to buy more from you.
Practice your story and receive invaluable feedback from fellow Stories That Sell Labbers, who understand effective story structure and can identify the parts of your story that are most meaningful, as well as the ones that need some fine-tuning.
Watch as Monica hones and refines participants' stories live, with techniques and insights you can apply to your own stories.
Get a sneak peek into Monica's entire 60-minute talk structure, and discover how to insert your stories into longer talks and workshops – so you can build trust and likeability from the moment you begin your presentation.
(Value: $297)
— BONUS —
You'll also get access to my
THREE 90-MINUTE MONTHLY LABS
On Wednesday, February 25th, we’ll learn the New Rules of Sales, so you know exactly how to get more Yeses in sales conversations – without feeling manipulative or inauthentic. (Reminder: Selling is the only way to move money into your bank account.)
On Wednesday, March 25th, with the New Rules of Money Beliefs, we’ll take a deep dive around removing money blocks and overcoming money obstacles, so you can blast through your revenue ceiling, just in time for the event in May.
On Wednesday, April 22nd, we’ll look at the New Rules of Visibility in 2026, so you can stop wasting precious time and energy on what’s not working – and focus on creating content that engages and pulls in clients.
(Value: $885)
— BONUS —
Get the $10,000 Day Event for FREE ($495 value)
Monica Shah's
$10,000 DAY EVENT
A 3-Day Virtual Training to Design a Signature Workshop that Generates Clients, Positions You as an Expert, and Scales Your Business to Multiple 6 or 7 Figures
Join Monica to create your own Signature Workshop that consistently turns attendees into clients and has the power to generate multiple thousands of dollars – yes, even up to $10K or more! – in a single day. (Value: $495)
I wanted to give you the opportunity to register for the $10,000 Day event right away, before we sell out. So you can either check out now with just the Stories that Sell Lab alone… or buy the Lab + claim your free ticket now.
Here’s how to claim your free ticket now:
Below, choose the option to sign up for both the Stories that Sell Lab and the $10,000 Day event now. You will put down a $197 deposit to save your spot at the virtual event. Attend more than 50% of the event and we’ll refund your deposit the week after the event. (Please note that the deposit is non-refundable if you do not come to the event.)
How I Eliminate Nervousness and Create Instant Buyers in the First 5 Minutes of My Talks
I’ve been running a 7-figure+ company as a business coach since 2013 and have coached thousands of entrepreneur clients.
And…I’m also an introvert who’s highly empathic - so I feel everything, including nervousness.
The reason that I love my Stories That Sell Method so much is that it has literally SAVED me. The moment I start telling my story, my nervousness melts, and I can feel the room deeply connecting with me.
It’s literally the moment I can relax and start enjoying. And it’s the moment that people decide they want to start working with me.
Many of you tell me that the reason you aren’t as visible as you’d like is nervousness.
I’m here to shout it from the rooftops - telling your story the way I teach it will melt your nervousness immediately!
Ready to join us in
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Just sign me up for the
STORIES THAT SELL LAB
Single payment of $297
Holiday Sale: $37 thru February 12th
Sign me up for the
STORIES THAT SELL LAB
AND put down my refundable deposit
for the $10,000 Day event now
(before tickets run out).
$297 + $197 refundable deposit*
Your total: $494
Holiday Sale thru February 12th
$37 + $197 refundable deposit*
Your Total: $234
*you'll receive this deposit back the week after the event IF you attend more than 50% of the event
FAQs
Q. What if I can’t make it live?
All live days (Friday, January 30th, Friday, February 6th + the 3 Monthly Lab Bonuses) will be recorded, so you can watch them at any time. The training during the week is accessible 24/7 in the community, so you can pop in to get your learning + encouragement at any time of day that works for you.
Q. Can I really create my story in just 7 days?
Yes. If you’re willing to make some decisions and choose moments from your life, you can absolutely create your story during this Lab, and get feedback from other participants.
The act of making your story masterful will take time and practice. But the good news is, after 7 days in the Lab, you’ll have an amazing start.
Q. What if I’ve worked on my story before? Do I need this?
If you have a story you love, and it’s working perfectly to attract your ideal clients, then you probably don’t need to recreate the wheel.
But if you feel like your story could be more impactful and get better results for you, then the system I teach will simplify this process and make it a lot easier for you to rebuild your story.
Plus, if you’d like to deepen your understanding of effective storytelling in general, then I highly suggest you join the Lab in order to learn the 5 WOW Factors – and get time to practice using them!
Q. How much time will it take, and how does it work?
- In the first 7 days:
- The first 2 live components (Friday, January 30th, Friday, February 6th) will each last about 2 hours (11:00am – 1pm EST).
- During the rest of the week, your action steps will take about 10 minutes in the morning, and 10 minutes in the evening.
- For the 3 Monthly Bonus Labs:
- After that first 7-day period, the 3 Monthly Bonus Labs will be 90 minutes each to check in and hold you accountable.
- Other than that, it’s totally up to you how much time you want to spend in the Lab community, interacting with other participants and sharing your experiences.
"I went from struggling to come up with $4,000 a month (which just covered my monthly expenses as a single mom) to an over 6-figure business within a year and a half of working with Monica! I'm also traveling 4-5 times per year for work and creating online programs that generate passive income for me while I’m helping others."
I was trading dollars for hours in my Physical Therapy practice... Now, I'm crossing $100,000 with a full coaching business and can literally work from anywhere – including Maine, Spain and France!
"Only halfway through the year, and I was already $9,000 ahead of my full-year revenue of last year. I am more relaxed and have more time for friends and family."
Monica has helped me BREAK THROUGH on so many more levels than revenue. She has helped me to become a more intuitive leader, a team builder, and a better planner. Last year was our most profitable year to date, with revenue rising very close to seven figures.
Ready to join us in
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