Your plan isn’t working. Now what?
I used to believe that if I could see it, I could create it. Make the plan. Hold the vision. Manifest the outcome. And if it didn’t happen?
Well, clearly I had done something wrong.
I don’t believe that anymore.
Don’t get me wrong. I still believe in visioning, setting big goals, and taking action to make things happen. But I’ve come to trust something else too: divine timing. That sometimes there is a greater knowing at work, even when I can’t see the full picture yet.
And I think this matters enormously when you’re running a business.
Because the market changes. Your clients change. What worked brilliantly two years ago may not work today. You can put your heart into a launch, do everything you know how to do, and still not get the result you expected.
It’s so easy to turn that into a story about yourself: I failed. I should have known better. Maybe I’m not cut out for this. Someone else is making this work better than me. I should do better.
But what if you stopped making the outcome mean something about YOU?
What if instead you asked, “What is the market telling me?”
If people are voting with their wallets and don’t want this offer anymore, what DO they want? What needs to change? What new opportunity is opening up that you couldn’t see when you were so attached to the original plan?
The pivot stops being evidence of failure. It becomes the strategy.
And here’s another thing… our business is not the whole of our lives.
Maybe a launch didn’t go the way you wanted. But your relationships are wonderful. Your friendships are deepening. You’re taking care of your health. You’re growing into a version of yourself you genuinely love.
Why would we let one business result erase all of that?
We can have enormous goals and still refuse to make our worth, our happiness, or our peace dependent on achieving them.
So if you’re in a season where things aren’t unfolding according to plan, breathe. Listen. Get curious about what is actually happening, rather than fighting for what you thought should happen.
You can trust yourself enough to change course.
Sometimes everything going differently than you planned doesn’t mean everything is going wrong. It might mean everything is going exactly as it should.
Where are you being asked to pivot right now?
And how can you make that pivot meaningful instead of a chance to beat yourself up?
Let’s work on that together.
