Starting My Business Was Hard, Really Hard.
In 2006, I left my job as a brand manager at L’Oreal Paris to start my own business.
I had an MBA from Kellogg School of Management. And I grew up in an entrepreneurial household.
I thought I was hot stuff.
I thought I was going to rock this entrepreneur thing.
And then I got checked by reality. Hard.
Within 1 year, I racked up $25,000 in debt, investing in trainings & programs, and trying to launch my own products & programs (most of which flopped).
I rented out my New York apartment just to have enough money to pay my bills each month. I basically ran my business from my friends’ couches.
I realized that I had zero method to my madness.
“I was just trying one random
thing after another – and no one
was able to tell me what ORDER
to do them in.”
So I spent the next year figuring it out…
I paid close attention to my numbers.
I tracked what worked, and what didn’t.
I identified which activities would make money the fastest.
I hired a master coach to help me (with a short term loan from my family).
And I turned my business (and my life) around.
By the end of that year, I had 22 clients, 2 group programs, $12,000 in savings, and ZERO dollars in debt.
Every year since then,
I’ve dramatically increased my revenue.
Today, I’m a 7-figure business owner, coaching women in building businesses that change their lives, their families’ lives, and their clients’ lives. (Many of my clients have doubled and tripled their revenue within 1 year of working with me.)
The reason I make money is so I can have an amazing life, which includes transforming the lives of my clients.
But it also includes awesome pork buns at Momofuku in New York, hanging with my dad on his porch all day, and traveling with my partner Jai. (I’m also a lover of all things Fantasy and Science Fiction and own at least 6 different decks of Oracle Cards.)
We practiced, practiced, and practiced!I already knew the structure for a solid talk, but I hadn’t practiced it very often. At the Speaking Masterclass, we practiced, practiced, practiced – and got immediate feedback from Monica. I feel SO much more comfortable stepping onto a stage to talk about my business. I know I can lead an entire workshop – whether it’s 1 hour, 3 hours, or an entire day.
From $4,000 to $10,000 per month!Money Club brought clarity, a plan of action, and a safe place for me to be inspired, come back to report on results, get re-inspired, and do it all over again. 🙂 My joy, peace of mind, productivity, and profitability has skyrocketed. When I end my day at 2:30pm, or take a week off with my kids for fall break, my team keeps the business going. Not only do I have balance for my family, but I’m consistently making more money. Before Money Club I hovered around $4-6k per month, and now I’m at the higher end of $7-10k per month. I’m also frequently recognized as a leader in my community, thanks to putting myself out there more purposefully. That kind of contribution feels amazing.
It was so refreshing…The event was eye opening and insightful. I loved the practical take-aways that I am implementing on a weekly basis to track my progress, continue to acquire new clientele, and generate revenue. Starting your own business is extremely daunting. It was so refreshing to meet other businesswomen in the same boat, with similar goals, and who truly understand the daily grind. Monica was candid in sharing her personal story and is living proof that all of us can achieve our goals, strike a fine balance in our professional and personal lives, and take our businesses to new heights.
I got 2 brand new clients the same week.Monica is a wonder. She gave so much information and so much value during the three days. I saw that I was not alone in my business struggles. That there was a path going forward that could take my business exactly where I wanted to go. And it was doable, actionable steps I could take to help me succeed. The first thing that I did when I got home was to raise my prices by 50% and I got two brand new clients the same week.
Extremely helpful.Before my Intensive Day, I was doing well getting clients, but didn’t know what the next move should be. Monica gave me precise steps to take and clear monetary goals to cover my upcoming expenses. It was extremely helpful. I was very excited to have help creating my packages and programs, and ascertaining prices that felt comfortable to me but also helped me get paid for the value I provide. Monica is brilliant at weaving in the emotional, spiritual, and grounded numbers part of finances and presenting them in creative ways which are easily understood and remembered.
It was a huge reboot to secure more revenue.I loved the 12 month goals and committed actions plan because it affects all parts of my life and business. The daily, weekly, and monthly marketing activities gave me more direction and consistency. And the revenue stream plan clearly maps how many leads and conversations I must have to achieve my financial goals. I feel more energized and in control of the next three months of my business. And I signed a new client for $3,500 the very next week!
3 new clients at my new rates!Within one week of our Intensive Day, I signed on 3 new clients, at my new rates! I have a streamlined business plan and daily action steps that are building my business rapidly. Seeing Monica’s success has inspired me to do the work it takes to build my dream into an empire. Her marketing strategies have allowed me to make more money with less work. I never knew I could get such quick results!
I now feel ready to speak from the stage.I got the coaching & advice I needed without feeling rushed or overlooked. After completing the training, I had the confidence to create a full 1-day workshop and now feel ready to speak from the stage about my offers.
Exceptional.I have been to many events and Monica’s was exceptional. She is able to connect entrepreneurs’ actions to their beliefs about money in a way that propels them to change. At this event, I saw that my fear around prospecting and sales conversations was holding me back. I made a decision to change. The next weekend, I drove 300 miles to an expo and introduced myself to 200 potential clients. My confidence has increased dramatically and I am working to build my business instead of waiting for clients to find me.
Filled with readily useful content.Client Jumpstart was timely, convenient, and filled with readily useful content. Before I took the program, I knew how to track my income, but, learning the distinction between Topline and Baseline Income was very helpful for me as I continue to grow, and this knowledge will help me support my clients as I help them grow their businesses. Monica’s programs have excellent content that is useful and reusable, and are a great support to me as I continue to grow and expand.