MEET MONICA

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Starting My Business Was Hard, Really Hard.

In 2006, I left my job as a brand manager at L’Oreal Paris to start my own business.

I had an MBA from Kellogg School of Management. And I grew up in an entrepreneurial household.

I thought I was hot stuff.

I thought I was going to rock this entrepreneur thing.

And then I got checked by reality. Hard.

Within 1 year, I racked up $25,000 in debt, investing in trainings & programs, and trying to launch my own products & programs (most of which flopped).

I rented out my New York apartment just to have enough money to pay my bills each month. I basically ran my business from my friends’ couches.

I realized that I had zero method to my madness.

“I was just trying one random
thing after another – and no one
was able to tell me what ORDER
to do them in.”

So I spent the next year figuring it out…
I paid close attention to my numbers.

I tracked what worked, and what didn’t.

I identified which activities would make money the fastest.

I hired a master coach to help me (with a short term loan from my family).

And I turned my business (and my life) around.

By the end of that year, I had 22 clients, 2 group programs, $12,000 in savings, and ZERO dollars in debt.

Every year since then, 
I’ve dramatically increased my revenue.

Today, I’m a 7-figure business owner, coaching women in building businesses that change their lives, their families’ lives, and their clients’ lives. (Many of my clients have doubled and tripled their revenue within 1 year of working with me.)

The reason I make money is so I can have an amazing life, which includes transforming the lives of my clients.

But it also includes awesome pork buns at Momofuku in New York, hanging with my dad on his porch all day, and traveling with my partner Jai. (I’m also a lover of all things Fantasy and Science Fiction and own at least 6 different decks of Oracle Cards.)

We practiced, practiced, and practiced!

I already knew the structure for a solid talk, but I hadn’t practiced it very often. At the Speaking Masterclass, we practiced, practiced, practiced – and got immediate feedback from Monica. I feel SO much more comfortable stepping onto a stage to talk about my business. I know I can lead an entire workshop – whether it’s 1 hour, 3 hours, or an entire day.
Cheryl BinnieCopywriter & Writing Coach | CopyLuv.com
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