8 Breakthrough Steps to Doubling or Quadrupling Your Income
Ok, so this week I am getting ready for The Cash Control Tour’s first stop in San Francisco. It is simply an incredible to be present with other entrepreneurs that are ready to grow their businesses. We still have two more stops on the tour so please join us if you haven’t registered already.
Here are 8 Breakthrough Steps that I’ve compiled this year. They are the essential ingredients to your six-figure or multi six-figure breakthrough. Here’s to You!
1. Be Passionate about What You are Doing. When it comes right down to it, you can’t build a business overnight. In fact from what I’ve gathered from most of the successful women entrepreneurs it took at least 3 years before they were really up and running. And the first year can be tough. So what keeps you burning the midnight oil and helps you bounce back from the defeats – Passion. Know that what you are creating is a legacy – and legacies take time. If you feel like your passion has dried up or it was never really there – then you’re probably not going to last that long in the entrepreneurial game.
2. Pick a Clear Target Market/Niche/Ideal Client. You can call it what you want, but focusing in on a particular group was something that almost every successful woman entrepreneur mentioned. I know that many of you out there carry a lot of fear about narrowing your niche. I get it – I was there for many years. What I suggest is that you pick 2-3 potential niches and date them for a while. Get a few clients in each niche, put them through a program. Try it out. And after you have more information, it will become much easier to decide.
3. Stop trying to Do All Your Marketing Online. Did you know that 67% of people that are searching for an item online – found out about that item off-line? The fastest path to cash is always in an in-person meeting. I filled my first practice in 7 months through in-person speaking and networking and it worked like a charm. It took me about 11 months before I started getting high quality leads consistently, solely from online sources.
4. Stop Working Alone – Darn It! Every single person I talked to cited that the year they hired support was the year that they made their biggest leap forward. Ask yourself “What could I create with five extra hours of time?” Then, find yourself a virtual assistant that can give you that extra five hours.
5. Raise Your Prices and Create Premium Programs. It’s simple math, you can’t reach six figures with low priced programs unless you want to be working around the clock. Creating high-end programs is the fastest way to make a major leap towards creating that elusive six-figure number. Start by working on your own inner game of money and make sure you understand what you are worth. Then, practice offering higher prices programs in your sales sessions. Just be persistent about ASKING more and more folks to work with you. Soon enough you’ll meet someone who can afford your premium prices.
6. Hire a Coach or Mentor. Every single successful woman entrepreneur I know speaks highly of the coaches and mentors she has hired along the way. Many of them plainly state that they wouldn’t have made it through the tough moments without the support of a really good coach. My good friend Elizabeth Purvis once pointed out how she had to literally “Move Mountains” to be able to afford her first high end coaches. It just makes sense. Why try to do it alone? Hire someone who’s done the learning for you and you’ll move that much more quickly.
7. Ask For The Sale. This one is a favorite of mine. You can’t sign a client before you ask for the sale. And in order to ask for the sale, you must set up some sort of initial meeting. That means the bulk of your time should be spent looking for and setting up initial meetings or free sessions. Note that I didn’t say fixing your website or looking at your branding.
8. Set Up a Smart Business Model. Set up your business so that your one-on-one coaching is at the top of your triangle of offerings. Your free gift is at the bottom. In between you can offer lower priced items such as e-books, teleseminars, clubs etc. After a person buys your free gift, they slowly keep buying your products and services until they reach your one-on-one coaching. You are constantly filling your pipeline with leads that are floating upwards. This doesn’t mean that people won’t start at the top or in the middle, but it does mean that you’ll always be cultivating people that may someday turn into high-end clients.
Ok, I teach entire courses on these eight principles and many more, but these tips should give you a place to start from. However, if you are shaking your head with confusion, please check out my Cash Control Tour.
