I love watching the final minutes of basketball and football games.  There’s something amazing about how athletes always play full out until the very end.  It doesn’t matter whether they are winning or losing – they play until the buzzer rings.

This concept of the “final two minutes” is so important in your business.  I see business owners giving up before the metaphorical buzzer all the time and walking away from golden opportunities for huge wins at the last minute.

Here’s how you give up.  And here’s also how to play full out in the final two minutes.

Where You Stop: 

You launch your group program and 5 people register.  Your goal was 10 people.

You start your program and figure you’ll hit 10 the next time you launch it.

Playing Until The Final Two Minutes:

You keep marketing, doing speaking events, meeting people with the goal of finding those other five people.  And you keep enrolling people into your program for the first two months.  You never give up and you just keep marketing.

Where You Stop:

Your revenue goal for this month was $8,000.  You’ve made $5,000 and there are 7 days left in the month.  You figure you can’t generate $3,000 in 7 days.  So you don’t even try.

Playing Until The Final Two Minutes:

You put yourself out there and meet clients.  You call everyone on your low hanging fruit list.  You stop and have a chat with the universe and your guides and ask them where the money is.  You go full steam until the end of the month.  Worst case, the leads turn to money next month.  Best case, you find a gold mine and hit your goal on the last day of the month.  It’s just about you not giving up on yourself and playing full out.

Where You Stop:

There are 8 people signed up for your speaking event that is seven days away.  You decide that there is nothing more that you can do to fill the room.  You blame yourself for not marketing more sooner and putting more people in the room.

Playing Until The Final Two Minutes:

You pick up the phone and call everyone that could be at that event.  You send tons of personal e-mails.  You get creative about partnerships and ways that other people can send people to your event.   Know that this kind of creativity and persistence is what fills a room.  Everyone who has full rooms today started that way in the beginning.