What Money Means To You: The Four Planning Types
Do you know what the money planning types are? Something I often hear during calls with entrepreneurs is, “Monica, I don’t need or want to make a TON of money. I feel like there are other things that are more important to me, like family or adventures. So I don’t quite know what to focus on in my business. And I don’t even know if being an entrepreneur is right for me.”
I meet so many different kinds of entrepreneurs, and I know that many of you would totally agree with this statement – that you’re not interested in money for the sake of money.
Maybe you’ve got a day job or you’re in a family situation where you aren’t desperate for money, or maybe you’re the kind of person who is happy living on just enough money. Maybe you’re someone who absolutely loves money, who loves luxury and really nice things.
I want you to know that wherever you are on the scale of money, desire is OK.
When I did the Big Comeback Event in December, I created what I call the four different planning types, or four different ways that people think about their businesses.
And I think that it will be helpful for you to understand what the four types are as you’re thinking about what money means to you.
The first planning type is the Nurturers. Nurturers are folks whose number one priority is taking care of their family – whether that’s children, elderly parents, or loved ones navigating illnesses or disabilities. Their number one priority and value is being a really good caretaker – and they must plan their businesses around the hours they spend nurturing.
A Nurturer’s business needs to support their role(s) as a caretaker and give back to them in ways that the nurturing can’t. If you are a Nurturer, then the money that you’re bringing in most likely supports you either in taking care of your family or taking care of yourself.
The second type is the World-Changers. Now these are the folks who are up to big things in the world. World-Changers have huge visions for themselves. Maybe they want to create a foundation. Maybe they want to really give back and create scholarships for people in their field or through their work.
If you’re a World-Changer, you want the money you make to change the world – to fund your nonprofit, your philanthropy, your cause, your movement in the world.
The third category is my Adventurers. Adventurers are the kind of people who like to be off the grid. They don’t love structure. They value large amounts of time off – maybe to travel around Europe for a month or go on a two-month yoga retreat.
They value travel and adventure experiences far more than they value shiny things and business.
If you’re an Adventurer, the money that you’re making doesn’t need to be a lot – but it needs to be enough to support your adventures and support you between adventures.
And finally, the fourth category is the Empire-Builders. Empire-Builders want a bigger platform. Maybe they love the spotlight and want to be on stages and TV shows and write a bestselling novel. Maybe they want lots and lots of money because they like nice things. Maybe they’ve got a dash of World-Changer in them and want to affect thousands of people.
If you’re an Empire-Builder, you love money for its ability to help you build not just your business empire, but your personal empire – to expand your domain, accrue savings for yourself and future generations, and create a lasting legacy for your family.
Now that you’ve read about all four types, my guess is that you’re some combination of them. If that’s the case for you, break it down into percentages – maybe you’re 70% World-Changer and 30% Empire-Builder, or maybe you’re 20% Adventurer, 30% Nurturer, and 50% World-Changer.
So this week, I invite you to decide what percentage of you aligns with each of these types. Then, depending on your type(s), ask yourself, what is your motivation for making money and what do you want to be able to do with that money?
Once you know what you want to put your money towards, you’ll find that you have a much better relationship with the prospect of making more money.
Now, this is just the tip of the iceberg when it comes to deep money beliefs and what money can create in our world. We do so much more money work at our Master Your Money event, which is coming up on May 18-20.
This is a three-day virtual event where I dive into all the details around scaling your business, making more money, and using money to change your world and the world around you.
Master Your Money is an amazing opportunity to really start to figure out exactly how you’re going to make more money – and how doing so will change your life for the better.
Whether you’re a Nurturer, a World-Changer, an Adventurer, an Empire-Builder, or some delightful combination of types, this event will help you cultivate a business that supports your ideal lifestyle – yes, with money! (And you can save $300 off your ticket by using promo code save300 today!)
