Honoring Transformation Over Change

What do you really want for YOU and YOUR future? How can you allow your future to pull you forward into that transformation?

This week I’d like to discuss a question that’s been on my mind lately:

Why do we make goals that we can’t hit, that don’t work, or that leave us feeling disappointed?

When we’re thinking about the true reasons behind that disappointment, I think it’s super important to realize that many of us view goals with the intention of changing something about ourselves – about the way we operate – and in turn changing our businesses.

But looking at ourselves and our businesses through a lens focused on change tends to set us up for disappointment. Here’s why…

Often, when we think about changing who we are, we’re looking at a version of ourselves that we used to be and trying to become that person again.

For example, I spent so many years trying to change my body – and not just change it a little. I was trying to make my body look the way I looked in my twenties – and the truth is, I’m never going to look that way again. 

Frankly, thinking this way also completely ignores the possibility that I could look better than I did in my twenties – just in a different way. 

When you’re trying to change into a past version of yourself, your imagined version of an entrepreneur that you saw in a magazine, a peer, or a mentor, you’re trying to become someone you’re not.

So instead, I like to use the word “transformation.” 

When you’re looking to create a transformation, you’re looking to embody a part of yourself that has yet to be discovered. 

You’re transforming your business into a completely new future, a new array of possibilities. This is something that you’ve never done, something that no one else has done, and therefore something that evades comparison.

With this mindset, the possibilities are completely limitless.

So as you look at the last two months of the year and start to plan out 2025, my invitation to you is to ask not how you’re going to change or what needs to change, but rather, what are you transforming, and what is this transformation going to look like? 

What do you really want in your future, and how can you work to create that possibility?

This is not about what happened in the past. This is not about what anybody else is doing. It’s about what YOU really want for YOUR future.

Allow your future to pull you forward into that transformation.

Now, if all of this feels super nebulous and you’re looking for a concrete place to start, I get it – and I’d like to invite you to my upcoming free masterclass: Strategize Your Next 12 Months for 4-Hour Workdays & Multiple 6 Figures in Revenue.

We made so much progress in this 90-minute masterclass yesterday, October 8, and we’ll be holding it again on October 11. I’m sharing the truth on the strategies I’ve used for more money and more time freedom.

In the meantime, resist the urge to backpedal and hold on to this question – what are you going to transform?

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