Trying to Ride Two Horses with One Butt (Why Michelle Finally Picked One—and Took Off)
Why even 7-figure coaches stick to one audience—and how it transformed Michelle’s business.
Trying to ride two horses with one butt? (OMG, I said the word butt — butt, butt, butt, butt, butt!).
Ok, now that my inner 12-year-old has had her time in the sun…
Let me tell you about Michelle.
Michelle is a powerhouse. She’s smart, mission-driven, and stubborn in the best way. Her words, not mine.
When she joined the RISE Business Academy, she was five years into her business and absolutely committed to helping women, specifically scholars and lawyers, heal from the emotional and physical toll of their careers.
The only problem?
“I started by insisting that I work with both scholars and lawyers,” she told me, laughing. “Turns out… you can’t.”
The Trap of Trying to Do Too Much
If you’re out here trying to run two businesses or serve two totally different audiences, let me just say this with love:
You’re not alone – but you are making it way harder than it needs to be.
When you have two audiences, you don’t just have two sets of clients. You have:
- Two sets of messaging
- Two content strategies
- Two marketing funnels (even if you’re duct-taping them together and hoping no one notices)
- Two communities to nurture and engage
That’s not entrepreneurship. That’s a time-sucking, soul-draining juggling act that leaves you exhausted and invisible online.
This is the kind of stuff that leads to late-night Oreo binges, Netflix marathons, and random yelling at your husband (but you don’t know anything about that, right?)😉
Why Specificity is the Secret Weapon
In this industry, if you’re not specific, you’re ignored.
People are scrolling at warp speed. If your message doesn’t slap them in the face with “YES, THIS IS FOR YOU!” in under 3 seconds, you’re toast.
Michelle experienced this firsthand.
She said, “It was clear to me that I hadn’t taken the steps to build a solid foundation. I didn’t have a consistent way to bring in new prospects or guide them into conversations with me.”
And once we got her to focus down?
Magic. Alignment. Results.
She dropped marketing to the scholars (she took the work if it came in through referrals, but did not waste her marketing time on it). She went all in on lawyers, specifically women lawyers who work 70 to 90 hours a week and are emotionally and physically burned out from their jobs.
Now that’s specific. And guess what happened?
“I easily and regularly have public speaking gigs with lawyers at bar associations. I’m even speaking inside law firms now!”
She’s not just showing up—she’s owning the room. Attracting clients on the regular.
“At this point, I have five speaking gigs lined up in January alone, and I’m getting at least 10% of the participants signing up for calls with me. Easily.”
That’s not a fluke. That’s what happens when you:
✅ Focus on one audience
✅ Refine your message
✅ Speak directly to the people you serve best
The Myth of “More Is Better”
Let’s bust this once and for all:
Serving more people ≠ making more money.
Trying to “keep your options open” by speaking to multiple audiences only guarantees one thing: nobody feels seen. Nobody raises their hand. Nobody buys.
Because your audience wants to feel like you’re speaking just to them.
Not them and their second cousin and their ex who’s still on your email list.
“But What About So-and-So Online?”
Now you might be thinking, “Wait… I see big-name leaders launching new programs to different markets all the time. Why can they do it?”
Here’s the truth:
They can do that because they have already built a strong foundation in one place first.
Most of those leaders spent years (and made seven figures or more) becoming known in one specific niche. They built trust. They grew an audience. They created repeatable results.
And now they have enough followers and brand equity that people will jump on a new offer just because it’s from them.
However, even those leaders must be cautious.
If they stray too far from their core message or core audience, their own people start to get confused. And confused people don’t buy.
They always circle back to their tried-and-true market, because that’s where the engine is. That’s the fuel. That’s where the real growth happens.
And let’s talk about one more thing—those legendary coaches you may be comparing yourself to. People like Martha Beck, Cheryl Richardson, Iyanla Vanzant, and Gabrielle Bernstein. They may seem more general in their approach, offering broader spiritual or life coaching services.
But here’s the deal: they launched their careers 10, 20, even 30 years ago – when the coaching industry was smaller, the internet was less crowded, and being a generalist still got you visibility.
Back then, just having a website and saying “I’m a coach” was novel enough to attract attention.
Today? The online space is way too saturated for that. If you try to be everything to everyone, you end up being background noise. You have to be specific to stand out.
What Michelle Built
Through the RISE Business Academy, Michelle didn’t just get clear—she got strategic. She:
- Learned how to land speaking opportunities and sponsorships (that she never would’ve tried before)
- Practiced and refined her talks so lawyers felt seen and booked calls immediately after hearing her speak
- Developed the skills and confidence to show up, speak powerfully, and attract clients without needing a massive audience
And best of all?
“I’ve never been so optimistic about continuing to serve this new sector. I know I’ll build the skill to convert these calls into clients. Because I have Monica. And I have RISE.”
🔥 This Week’s Invitation: Choose Your One
Before you scroll away and go back to answering emails, feeding your cat, or doom-scrolling on Instagram… I want you to actually do something with this.
This week, give yourself one hour to get radically honest:
- Who really lights you up to work with?
- Which group do you secretly wish you could go all in on?
- If you had to choose just one target market or one business to focus on for the next 90 days, who would it be?
And then?
Try this: for seven days in a row create one piece of content or send one email that speaks only to that audience.
Not both. Not everybody. Just them.
Watch what happens when you stop watering down your voice and start speaking with precision.
(Spoiler: They lean in. They book calls. They convert.)
Seven Days. One audience. One bold move every day this week.
That’s your invitation.
If you’re ready to finally stop spinning and start soaring like Michelle, comment below and ask for a call with me. I’ll help you determine what it takes to achieve clarity, focus, and real results, specific to you.
Because trying to ride two horses with one butt? (oooohhhh…I said butt again!)
Let’s retire that rodeo.
To explore more topics on increasing your income and reclaiming your time, get your free Money Making Marketing Calendar here: https://revenuebreakthrough.com/start-here and then visit our blog for more ways to build a business that pays for a life you love. For more on this topic and so many more – jump into our FB Group!
