MEET MONICA

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Starting My Business Was Hard, Really Hard.

In 2006, I left my job as a brand manager at L’Oreal Paris to start my own business.

I had an MBA from Kellogg School of Management. And I grew up in an entrepreneurial household.

I thought I was hot stuff.

I thought I was going to rock this entrepreneur thing.

And then I got checked by reality. Hard.

Within 1 year, I racked up $25,000 in debt, investing in trainings & programs, and trying to launch my own products & programs (most of which flopped).

New York taxi and bridge in background
I rented out my New York apartment just to have enough money to pay my bills each month. I basically ran my business from my friends’ couches.

I realized that I had zero method to my madness.

“I was just trying one random
thing after another – and no one
was able to tell me what ORDER
to do them in.”
So I spent the next year figuring it out…
I paid close attention to my numbers.

I tracked what worked, and what didn’t.

I identified which activities would make money the fastest.

I hired a master coach to help me (with a short term loan from my family).

And I turned my business (and my life) around.

By the end of that year, I had 22 clients, 2 group programs, $12,000 in savings, and ZERO dollars in debt.

Every year since then, 
I’ve dramatically increased my revenue.

Today, I’m a 7-figure business owner, coaching women in building businesses that change their lives, their families’ lives, and their clients’ lives. (Many of my clients have doubled and tripled their revenue within 1 year of working with me.)

The reason I make money is so I can have an amazing life, which includes transforming the lives of my clients.

But it also includes awesome pork buns at Momofuku in New York, hanging with my dad on his porch all day, and traveling with my partner Jai. (I’m also a lover of all things Fantasy and Science Fiction and own at least 6 different decks of Oracle Cards.)

Monica_Taxi
Monica_Working
Monica_Lunch

Sonya Williams Headshot

One of the best investments I’ve made!

This is has been one of the best investments I have made for my business this year! The live classes really helped me to create and execute a well thought out and personal plan that I feel GREAT about. As a result of Breakthrough Planning, the 3 most significant breakthroughs have been:
  1. I have created a plan that allows me to feel more in control of my business and it’s a plan that I actually FOLLOW!!!
  2. I have more consistency in my communication to my list and I am no longer worried about what to do next.
  3. I have more free time, because I took the time to plan out what I want to accomplish.
Sonya WilliamsLife Coach and Money Mindset Muse