Rising Above False Promises in Marketing
As you explore your options and lay your plans for 2024, it’s easy to get sucked in by other entrepreneurs’ grandiose promises.
You may come across testimonials like “I made $100,000 in three days,” “I made $20,000 in one day,” or “I brought in seven clients in seven days.”
Here’s what I want you to know when you read these kinds of phrases: this is marketing at its finest.
This messaging is crafted to attract the part of us that is looking for that one easy strategy to do it all. In all honesty, no one attained these results in one day, three days, or even seven.
Full transparency: as a marketer and business coach, I also use phrases like this from time to time. And I also get hooked by them. All. The. Time.
Sometimes we read these headlines and hooks and think –
“What am I doing wrong that I’m not getting these results?”
“How come I don’t know the trick that she’s using?”
“Perhaps I have to work more, do more, learn more.”
You start to spiral – dismissing your strengths, forgetting your boundaries, ignoring your plan, doubting the coach you’ve hired and decided to work with and trust. Before you know it, you are months behind where you thought you would be.
When you read this marketing, let a voice in your head remind you: there’s more to this story.
Let it be my voice if it’s not yours. Hear me, Monica, telling you, “There’s more to this story than what you are reading.”
Again, I’m not faulting the marketing. I love marketing and do engage in it and with it! But I want you to be able to read these phrases and know the truth behind them.
So here’s the truth. Everything takes time. Everything takes work. It’s about picking your work.
That three-day event where they made $100,000 took four to six months to plan out.
That launch where they made $20,000 in one day took four months of planning and lots of courageous asks of partners and community.
Those seven clients that they got in one week? That was the result of a speaking event that they practiced and executed well over a dozen times.
I understand that we in the personal growth space are inundated with messages that promise no work and total ease (especially on social media!). We even shame people who talk about taking the time and work to get things done.
But the truth is that no one is skipping the work – they just aren’t sharing the whole process.
So as you explore opportunities for the year ahead, remember that there’s always more to a story than what you can see.
You’re doing great, even if you are knee-deep in the muddy work of figuring it out.
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