The Simple Secret to Setting Revenue Goals and Achieving Them
Ok, so you’ve started out the New Year with a bang! You’ve set monthly revenue targets, you know how many clients you want and you’re out there making it happen. Good for you!
You have dutifully set a goal to create $4,000 in the next 30 days. But try as you might it just doesn’t seem to be happening. And despite your best efforts to stay positive, a bad month just sends you spiraling into negativity and paralysis.
Before you know it, you start to lose hope and get discouraged. You might also start cursing all those newsletters that come in from people who “are having no problems and doing amazing”. Damn them!
But with one quick tweak you can fix this problem forever.
Set your revenue goal target for 60, 90 or 120 days. Instead of aiming for $4,000 in the next 30 days, aim for $12,000 in 90 days.
During the first couple years in your business, it’s hard to determine when the money is going to flow in from all of your efforts. For example, you might meet a client in January who doesn’t end up signing with you until March. So even though you’ve slogged through the marketing work in January, you don’t get (or give yourself) the credit until March. January and February become disappointments.
When you give yourself 90-day goals, you are honoring the relationship building process and the fact that results take time. For some of my clients I even suggest making 120-day revenue goals.
This prevents you from trying to “control” the marketing process. You can relax and keep putting your efforts out there, knowing that all the results are going to count towards your 90 or 120-day goal.
I also suggest you write your goal somewhere that you see it every day. That way it helps to keep you focused and clear. Let me know how you track your goals down below in the comments.
