The Misconception That’s Keeping You From Finding Your Ideal Clients
I’m so excited for our Where to Find Clients Workshop tomorrow (Thursday, March 17)! If you’re interested in joining us, you can learn more and register here.
But right here, right now — I want to dive deeper into thinking about where to find clients.
When I started my first business back in the day – almost 16 years ago now — I would walk around the streets of New York thinking to myself that maybe if I could just find the right networking group or the right business event, I would find all of my perfect clients standing in that room together, and all I would have to do is open the door.
Or I’d think — if I could just find the perfect marketing activity, the perfect style of video, the perfect funnel to put people through, I would find all of my perfect clients in one place and, bam! My whole practice would be full.
And it’s so easy to think this way, because the whole marketing industry is pushing this message — “You’re one perfect program away from a six-figure business!” or “You’re 30 days away from a practice full of ideal clients!”
We’re constantly feeling like, gosh, if I could just learn the right strategy and implement the right tactic, that’s going to be the thing that gets me my ideal clients.
But the truth is that there is not one marketing strategy or one place where all your ideal clients are hanging out.
In fact, if you look at what the marketers, the influencers, the gurus are doing — they themselves are often using more than one marketing channel to get in front of lots of people. From there, they’re channeling those people into different events and sales conversations in order to sell them products and programs.
So when you’re thinking about where to find your ideal clients, I want you to move away from this idea that they’re all waiting together behind one door.
If you’re just starting out, I want you to think about one marketing channel where you can start consistently sharing wisdom that will attract your ideal clients. That could be videos, newsletters, speaking events, livestreams, Instagram reels — as long as you can keep it up.
Then, after three months, pick another marketing channel and build consistency there. The goal here is to establish a steady presence on at least four marketing channels that will get you in front of your ideal clients over the course of the next year.
It’s also important to make sure that you’re clear on who you’re talking to when you put out messages meant to attract your ideal clients. I talked a little bit more about that in the article that I wrote last week, if you’re interested in learning more.
So this week, I invite you to let go of the belief that there is one golden key to finding all of your ideal clients. Instead of thinking that there’s one specific thing that’s eluding you, work on picking the marketing channel that you’re going to get consistent on this quarter.
Tomorrow, at the Where to Find Clients Workshop, I’m going to be reviewing the most effective marketing channels and how to properly utilize them — and I’ll give you a hint: the one that I think is the most effective, by far, is speaking.
The workshop is only $27, so don’t miss it! Here’s to shaking out the age-old cobwebs and building positive consistency this spring.
