The real reason I’m still in business (16 years later)
16 years in business.
I’ve been running Revenue Breakthrough for sixteen years this year… which honestly feels a little wild to say out loud.
Because when I look back at the masterminds I was part of in 2010, 2011, 2012…
So many of those people aren’t in business anymore.
And this is not me saying I’m better than anyone. Not even a little.
But it does make me ask a very real question:
What actually keeps someone in business long-term… without burning out, shutting down, or quietly disappearing?
Because staying in business is one thing.
Staying in business peacefully, profitably, and with your sanity intact?
That’s a whole different game.
So I want to share two things I’ve seen make the biggest difference for me.
Not the sexy stuff.
The real stuff.
1. Your business cannot be your entire life.
I mean this with so much love…
If your business is your everything, it will eventually break your heart.
Because then every launch, every sale, every “no,” every quiet week…
Becomes a reflection of you.
And that is way too much pressure for any human to carry.
One of the biggest reasons I’ve been able to stay in this for 16 years is because…
I have a very full life outside of my business.
I have my husband.
My sisters.
Friends in cities all over the world.
And when I’m with them?
We’re not talking about funnels and conversions.
We’re talking about life.
And then there are the things that are just… mine:
- Tarot
- Ritual and ceremony
- Art journaling
- Somatic dance
That separation?
It changes everything.
Because now…
I can take a $20K or $50K risk in my business
And if it doesn’t work?
I don’t collapse.
I don’t spiral.
I don’t make it mean something about who I am.
I step back.
Look at the data.
Adjust.
Move forward.
That’s what creates real sustainability.
2. The clients you build your business around matter more than you think.
I have clients who have been with me for 7… 10… even more years.
Clients I’ve been invited to weddings for.
Clients I see when I travel.
Clients whose partners I know.
Clients I genuinely love.
And they love me right back.
So when I look at my calendar and see 5 calls?
I don’t feel drained.
I feel honored.
Excited.
Grateful.
That kind of client base…
That is what makes a business feel like something you get to do… not something you have to survive.
So here’s something to sit with today:
If your business started feeling lighter… more spacious… more supportive…
What would need to change?
Your schedule?
Your clients?
Your expectations?
Your relationship to it?
This is the shift:
You’re not just building a business.
You’re building something you have to live inside of.
Because after 16 years…
This is the only kind of business I’m interested in helping my clients to build.
In fact, I’m so committed to it that I’ve built an entire event around it —
Introducing:
👉 The Lifetime Clients System: A 3-Day Visibility Reset to Attract the Best Clients You’ve Ever Had
Inside, I’m going to show you how to:
- Reset your visibility so it attracts clients who happily pay $5K+
- Create content that actually converts instead of just getting saved
- Use simple workshops to bring in clients consistently without burnout
This is about building a business where:
You’re not constantly chasing
You’re not rebuilding every month
You’re not wondering where the next client is coming from
You’re working with people who stay. Who grow. Who come back.
A little insider thing (just for you)
Tickets for this event are $497.
But because you’re a here…
You can use code SAVE400 and get your ticket for $97.
Yes. A $400 discount.
And it’s only available while seats exist.
👉 Grab your $97 ticket here while there are still seats available
If you’ve been craving a business that actually feels stable… supported… and sustainable…
This is where we build it.
If you’ve been craving a business that actually feels stable… supported… and sustainable…
This is where we build it.
The goal isn’t more clients. It’s the right clients who stay. That’s what I’m going to show you how to create inside this room.
