Where to Find Clients
I am so excited about the workshop we are hosting on Thursday, March 17 – the Where to Find Clients Workshop. It’s only $27, and you can check it out and register right here.
Now, whenever someone asks me where to get clients, one of the first things I ask them in return is – Who are your clients? Who are they really?
Because if you want your clients to be able to find you, then you need to be speaking directly to them.
At Revenue Breakthrough, our newsletters are a great example of how we make this happen. Often, I’ll get on the phone with one of my private clients, and they’ll say, “Monica, I read your newsletter this week, and I swear you were talking about me.”
Then I’ll get on the phone with my next private client – and she’ll say, “Monica, I read your newsletter this week. You were totally talking about me, right?” And when I call my third client of the day, she’ll say, “Monica, you wrote this week’s newsletter about me!”
So that’s my secret ingredient for getting clients to come out of the woodwork – speaking directly to them. And in order to speak directly to your clients, you need two important pieces.
Number one: you need to know who they are. What group do they belong to? What are their psychographics? What are their demographics?
Are they women in their fifties? Are they men in their thirties? Are they women entrepreneurs? Are they professional women who are also moms? Are they professional men who are looking for new jobs?
When you’re thinking about what group they belong to, make sure you find a group that they self-identify with – not just a group that you would identify them with.
For example, someone might decide that their target group is creative professionals. But when I ask them, “Well, do you mean people who work in fields like fine art or graphic design?” They’re like, “No, no, no – I just mean people who consider themselves creative.”
And I’ll tell them, “Well, people who think of themselves as creative don’t necessarily wake up and identify themselves as creative professionals. If you’re going for creative professionals, you may just want to say ‘professionals’ so that you can attract the full spectrum of that group of people.”
So whatever group you choose, make sure it’s a title that people would comfortably claim for themselves.
Number two: you need to pick a very simple problem that these people are struggling with – I call this the “wake up in the morning” problem.
It’s the sort of problem that people think about every day. I want to make more money. I want to get a new job. I want to find love. I want to lose weight. I want to switch jobs because I hate my current manager.
Now, this might sound easy, but for so many people I talk to, actually making this decision is one of the hardest things they’ve had to do for their business.
So I want to invite you to let me support you. And that is why I’m hosting the Where to Find Clients Workshop. During this four-hour virtual training session, I’m literally going to be calling on people individually and helping them work through who their group is, what problem they’re solving, and how they can speak directly to this group.
When you do your next newsletter, video, or social media post after this workshop, your people will know that you’re talking to them, and that will automatically make it easier for you to get clients.
The Where to Find Clients Workshop is only $27, and it’ll run on March 17, from 12:30-4:30 p.m. EDT (9:30 a.m. – 1:30 p.m. PDT).
I hope to see you there! Until then, sending peace, clarity, and new client connections.
