Here’s the scenario – you book a workshop at a local community center for four weeks from now. You rush home – call your mom in excitement – and then immediately begin working on your workshop content. You invite a few friends and send an e-mail out to your list. You even stop by the store and pick up some drinks and snacks for the event.

Then you get to the event. One person walks in. Then another. And then another. But then it stops. There are four people in the room. You give your workshop content anyways. But it just wasn’t worth spending all that time preparing only to speak to 4 people. While it was fun, it just seems like a slow path towards filling your business with great clients.

Has this situation happened to you? It has happened to many of the folks that come to work with me. Here’s the interesting part – if you can just fill a room with 20 people, you could walk out of that workshop with five new clients. Doing workshops like that can make your life SO much easier.

So what’s the trick to fill your room?

You have to plan, organize and manage the marketing – even if you are partnering with another organization.

1.Gather Information. Start by asking questions to the organization that is hosting your event.

* How many workshops/events do you do each month?
* Do you charge for them? How much?
* How many people come to each event on average?
* How do you let people know about the events?

2. Manage the Marketing. Once you get answers to the questions above, go ahead and give some suggestions for how you can help the organization market for your event. For example you might:

* Write e-mails that will be sent out twice before the event.
* Write the flyer that they will set out at the front desk.
* Write the blurb that they will put in their newsletter.
* Create a description of the event to put on the back of the class schedule.
* Set up a booth a couple of evenings before the event so that you can talk to people and invite them personally.
* Write out a script that teachers and/or managers at the organization can use to invite people to your workshop

Once you agree on what marketing materials you’ll create, be sure you stay on top of checking to see that the e-mails are sent, the fliers are put out, the newsletter is created, etc. Don’t assume that just because you sent the materials, the tasks will get done.

Many organizations are thrilled to host you as an event or workshop leader. But they don’t have the time or knowledge to really understand how to market your workshop properly, and fill the room with great people. But with a little help from you, the workshop can be a smashing success.

Yes, it is a bit of work to help the organization prepare for a great event. But at the end of the day, it is absolutely worthwhile for you to speak in front of a room full of eager individuals and potentially gain some new clients.

So remember before your next workshop – ask questions and manage the marketing. I hope to see you in front of a room full of people someday soon.


Practice Doesn’t Make Perfect. Ever.

April 17, 2014

I had a lovely conversation with a woman today. I said, “You’ve just got to keep taking action, even if you aren’t sure exactly what to do. It will get easier.” And she said, “Yes, practice makes perfect.” I stopped and realized that very phrase was the source of so many problems! You see, there […]

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How do you get it all done?

April 9, 2014

Every time I teach a program – one question I always get asked is: “Monica, how do I get more done?” As entrepreneurs we struggle constantly with having more on our to-do list then we can ever possibly get done. And here’s the prevailing myth out there. You think that if you just become super-human […]

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How to Hire a Great Team – Part 1

April 3, 2014

I always say, “Isolation is the enemy of wealth.” And to tell you the truth – it took me a long time to really learn this lesson myself. You see for years I resisted hiring new team members. There were two main blocks. One, I was afraid to hire and train someone given that the […]

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Please don’t copy me

March 26, 2014

Everywhere I go these days, people seem to be talking about how they don’t want to follow a “model”. You say to me, “Monica, I don’t want to be boxed in to doing what everyone is doing. I want to create my own model.  Do it my way.” Perhaps you too would like to follow […]

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How much debt do you pay off at once? How much do I save? Three steps to managing your debt

March 20, 2014

We had our open Q&A call this week for The Money Club and I got some really great questions.  One of them was: “Monica, if I have debt, how much do I pay off versus how much do I put into savings?” I get this question all the time. My suggestion is simple  – her […]

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Getting it Together: Three Steps to Getting Organized

March 13, 2014

“Monica, I feel totally out of integrity.  I missed a deadline.  Or I didn’t send that one thing.”  If I had a coin for every time one of my clients said this to me… Is being in integrity something you struggle with sometimes too? Good. Then you are officially human. So what does integrity really […]

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20 Feet From Stardom

March 6, 2014

Ever since I was little, excellence has made me cry. I remember watching the Olympics with tears running down my face. Once my mom walked in and asked me what was wrong. I replied, “I don’t know. I like seeing them win.”   Even today – mastery and raw talent still moves me to tears. […]

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Planning to Avoid the Hit or Miss in Your Business

January 16, 2014

During my recent Breakthrough Planning class I received this comment: “Hey Monica, any advice for someone who’s already tracking revenue and expenses numbers, but it’s still hit or miss all the time? I used to avoid it, but now I’m avid about tracking it, yet my consistency doesn’t seem to be yielding the results I’d […]

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Being Grateful: How To Stop Beating Yourself Up.

December 19, 2013

Around this time of year – there are three paths you can take.  You can be grateful for what this year brought you.  Or you can be disappointed that you aren’t further along or didn’t do more.  Or you can be some combination of the two. Most of us are a combination of the two. […]

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