Recently I was reading an article in Entrepreneur magazine about a very successful businessman who bought a franchise for a restaurant.  He managed it for 2 years and couldn’t turn a profit.  Finally, he put himself through the franchise training and realized that he didn’t know the first thing about how to manage this restaurant.  After the training, he doubled the revenue and profit of his restaurant.  He noted, “I just didn’t know what I didn’t know.”

Everyday I meet business owners who are having the same problem.  They are trying to run their businesses without learning the specifics of their particular business model or without having had any prior business training.

Then they blame themselves when they don’t make the money they want or they can’t push their businesses to the next level.

Can you relate?  Are you at a place where you just feel stuck and you can’t even figure out exactly why?  Or perhaps you are working harder than you want to or need to?  Or the efforts that you’ve put in just aren’t panning out the way you want?

It isn’t your fault.  And business skills aren’t really taught anywhere in school.  Even with an MBA, I’ve spent upwards of $80,000 (way upwards) learning from coaches who have been successful in service businesses like mine.  And it has been worth every dollar.

So please stop beating yourself up.  And stop operating in the dark 😉   Business is a language, just like any other language.  You wouldn’t expect yourself to land in Spain and know how to speak fluently.  So why do you expect yourself to run your business successfully if you’ve never had a business class or teacher?

And similar to learning Spanish, you aren’t going to be fluent overnight, and there will be challenges along the way.  So you may not be perfect from the get-go and you will make mistakes.

Just like Spanish, there are also different levels in business, and different things to focus on at every level.  There are different actions to focus on to get you to $60,000,  to $100,000, to $250,000 and so on.  You aren’t expected to know all of these nuances ahead of time.  But it is helpful to understand what actions you need to take at the moments in which you need to take them.

So if you find yourself stagnating, overwhelmed, confused or if you’ve just hit a plateau  – it might be time to invest in learning more about the business language from a coach or program that you trust and respect.  Just make sure you do your research and set up some conversations to make sure that the program is right for you.

Give yourself the gift of translation.  Trust me, it is so much easier when you can speak the language.

Leave me a comment on the blog and let me know what you think.


The Four Reasons Why Planning Doesn’t Seem to Work and How to Resolve Them

August 27, 2015

I meet so many business owners who need to fill their programs, find referral partners and make more money at the last minute. Cash flow has run short and they need money yesterday. Can you relate to this scenario? Perhaps it shows up in your life as feeling out of control, or in your business […]

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It Wasn’t Always this Way – Building a Sustainable Business Takes Patience, Persistence and Commitment

August 20, 2015

If I hear another story about an “overnight” success, I might just scream. If I see another story about a 6-hour work week or how easy it is to run a business from the beach, I might just start throwing things. Here’s why I’m so frustrated with this – every time one of my clients […]

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What Makes You Different? What is your Signature System?

August 10, 2015

With the sweltering heat this summer many of us are finding ourselves ducking into our local ice cream shops to cool down.  Now there must have been at least 5 different ice cream shops on the block and what made us stop at the one we did?  What drew me in –the sign said “homemade” […]

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By Popular Demand – We’re Doing It Again!

July 30, 2015

I talk to so many business owners who have hidden rules and fears about money. It’s sabotaging their business. And worse, they don’t even know it. I remember when I first started my business. I would go to networking events. I wrote my newsletter each week. I did speaking events. And I did a lot […]

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How To Deal With Money Regrets and Bad Money Decisions

July 23, 2015

I’ve been reading Brene Brown’s book, Daring Greatly and it’s been so interesting to learn about shame, guilt and vulnerability. What I love about Brene’s work is that she defines the emotions so that you can actually identify what you are feeling – which is the first step to working through it. As a business […]

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How to Stop Being Weighed Down by Money

July 16, 2015

Now this is a big topic, one that it takes me 3 days to cover at my signature event Money 2.0.   But I’ve talked to so many people who are terrified about their money situations that I feel it’s important to address it. Believe me, I’ve been in the same boat. In fact, I’m doing […]

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So When Exactly Should My Business Be Profitable?

July 9, 2015

Profitability.  It’s a question I get all the time. How much money should I actually be keeping at the end of the year?  At what point in my business do I profit? I feel like this is such a source of stress for so many of you because there is a lot of misunderstanding about […]

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80% of her practice is referrals

May 18, 2015

Ok, if I’ve said it once, I’ve said it a thousand times.  There are no golden unicorns. However, I will tell you what comes pretty damn close. REFERRALS. Yup, you love them as much as I do – that luscious person that has already been told about you.  They come to the sales meeting prepped […]

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Four Tips for Getting Speaking Events

May 7, 2015

You’ve often heard me talk about how speaking events are some of the best ways to meet potential clients. Yet many of my clients struggle with getting and doing speaking events.  And sometimes it can be hard to determine how to make these events work for you. If you are feeling that way – you […]

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