Crucial Lessons From Standing in Front of the Camera for 3 Days
I just finished leading the Master Your Money event last week! It was amazing – and it was our first time doing it virtually! There were so many moving parts and a huge learning curve – but we did it. And it was…inspiring…alive…successful…and so very amazing! Many of you are doing virtual events. So I thought it would be good to share some lessons from the event.
1. Success takes a village. In this event, I hired an AV team and stood in front of the camera to perform (in past virtual events, I was in front of my computer, controlling everything).
Therefore, I wasn’t the host of the event or sitting in front of the computer. That meant that I couldn’t see the chat all the time, or start a breakout, or see hands raised by the participants. The experience was at once freeing, and terrifying. I surrendered control to Lauren, a member of my team who was my host and event moderator.
In the end – it was fantastic!
By letting go, I could focus on speaking, watching the audience, telling great stories and channeling insightful content.
Being a successful entrepreneur isn’t about doing everything yourself. It’s actually about how you manage a team and work together. It takes a village. Don’t forget to build yours!
2. Intuition is built through live audiences. Even though I was teaching, I couldn’t see how anything was being received by my audience. I couldn’t hear people respond, laugh or engage with my content, other than being able to see their faces on the video screens. So I had to trust my intuition on when they were engaged and when they were bored, and when I needed to change up the content.
My intuition is based on the fact that I have stood in front of hundreds of live audiences, and watched them respond to my content with laughter, tears, understanding and fear. So I had a solid foundation to pull from.
I think it’s really important for those of you that are doing virtual events to remember that when the world opens back up, your intuition will be built from doing live events and watching how an audience responds to you.
In fact, if you truly want to get good at doing virtual talks, interviews, videos and lives, a great start is being live in front of people. Way too many entrepreneurs try to hide behind their computers and then wonder why they aren’t converting their audiences and creating raving fans!.
Learning how people respond to you in person will make your virtual events a hundred times better, and increase your online conversion rates tenfold.
If you’re somewhere right now where the world is opening up you can start practicing by doing talks in front of small groups. If you are someone who is in a place where there is still shut-down, try doing Facebook lives or speaking virtually in front of live audiences.
3. Keep the energy moving. It is so easy to get distracted at these events when they are on zoom.
To fight the inevitable audience boredom, I made a list of different audience energy uppers. I pulled from the list whenever I sensed that people were getting bored or if I was teaching for more than 30 minutes straight. I used things like deep breathing, Kundalini moves, dance breaks, screen high-fives, videos, and more.
And it worked beautifully – we were able to keep our audience learning, staying with us and engaged.
4. Teach them how to learn and how to be. In order to keep the audience excited, I mixed teaching strategies with who they needed to be to get it all done.
I think far too many teachers either teach one or the other. They firehose you with tactics and strategies or they do a lot of mindset.
Both are crucial for real breakthroughs – and learning how to weave them together as you are speaking is a key piece to making sure your audience leaves transformed.
Take these lessons to heart during your next virtual presentation.
And if you are interested in joining us at a future event – our Revenue Breakthrough Intensive is coming up in July! This is a 2-day virtual event limited to just 12 people. Each person gets a chance to share her business and gets 1:1 coaching to create her programs, prices, launches and business model. And everyone leaves with a clear and concrete 90-day plan.
This week, as a celebration for Master Your Money – I’m giving a $500 savings on the Revenue Breakthrough Intensive. Hurry! This offer ends tomorrow, Friday, May 28th at midnight. Use the code save500 (all lowercase) in the promo code box.
You can find out more or register here. See you soon!
I’ve posted this article over in our Facebook Group (if you haven’t joined you’ll need to answer a few questions first). I’d love for you to comment there and tell me about your own lessons with online events. Hop on over there and leave a comment and join the discussion.
